Bilibili and Riot Games sign exclusive broadcasting deal

LoL

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3 August 2020

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Bilibili will become a monumental deal in eSports.
Continued dominance by China in professional League of Legends means more growth in services for the Chinese audience. Image via Riot Games.

Live-streaming Chinese League of Legends will look new this upcoming September when Bilibili will broadcast the upcoming Worlds Championship to Chinese audiences.

League of Legends developer Riot Games will grant the Chinese streaming platform the rights to live-stream all international events, starting with this upcoming Worlds Championship and ends with the 2023 Mid-Season Invitational. Bilibili reportedly paid $113 million for the three years of exclusive streaming, according to journalist Rod “Slasher” Breslau.

Bilibili will also produce several live-streamed events and content in Chinese for the revamped LoL Esports brand. These events and content will include documentaries surrounding the LPL’s teams and coverage of all international League tournaments.

Live-streaming isn’t the only thing the company will be doing. They will also host a number of offline events alongside Riot Games China to celebrate the 10th anniversary of the League of Legends World Championship.

Bilibili’s main competitors in the Chinese streaming sphere are Huya and DouYu. Tencent, the company that owns Riot Games, has an 18% stake in Bilibili and is a controlling shareholder.

“We continuously look to share our sport across platforms with our fans, and Bilibili will help us share the spectacle of LoL Esports to more of our fans in China,” said John Needham, Global Head of Esports, Riot Games. “Our partnership with Bilibili allows us to stream our broadcasts to new audiences and also unlocks our ability to develop fresh content and storylines around our top professional players as we move into the next decade of LoL Esports.”

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